Case Study · Gunmaya
Gunmaya's SEO problem was not a lack of pages. It was the need to stabilise a marketplace with live inventory, area and theme taxonomies, shop-detail URLs, search filters and emerging editorial content without destroying existing search signals.
Selected Outcomes
274
Google Search Clicks · Latest 28 Days
4.11K
Search Impressions · Latest 28 Days
+81%
Clicks · GSC Insights Latest 28 Days
+144%
Impressions · GSC Insights Latest 28 Days
1K
Organic Search Sessions · GA4 Last 90 Days
+149%
Organic Search Sessions · GA4
Evidence Digest
Gunmaya is presented as a recovery-and-growth case rather than a simple traffic story. Existing ranking URLs were protected first, marketplace taxonomy and indexability were corrected, and only then was the guide layer expanded. The latest GSC curve shows the payoff arriving after that foundation was stabilised.
Google Search Console · Latest 28 Days
Open evidence274
Google Search Clicks
4.11K
Search Impressions
+81%
Click Growth
+144%
Impression Growth
The paired GSC Performance view showed a 6.7% CTR and 14.3 average position. The daily chart strengthened toward the end of the period rather than relying on one isolated spike.
Google Search Console · 3-Month View
Open evidence664
Google Search Clicks · 3 Months
7.28K
Search Impressions · 3 Months
~41%
3-Month Clicks Generated in Latest 28 Days
~56%
3-Month Impressions Generated in Latest 28 Days
Those share figures are simple calculations using the 28-day totals against the three-month totals. They show acceleration; they are not presented as a forecast.
Google Analytics 4 · Last 90 Days
1K
Organic Search Sessions
+149%
Organic Search Session Growth
1.1K
Active Users · +80.4%
2.7K
Total Sessions · +192.3%
GA4 also recorded 25K events (+351.4%). South Korea remained the dominant market with 864 active users (+96.4%), which matters because the strategy is Korean-first rather than growth driven by irrelevant international traffic.
Editorial Layer · GSC Insights
18
Clicks · Swedish Massage Meaning Guide
17
Clicks · One-Person Shop Meaning Guide
16
Clicks · Priority Shop Detail Page
+433%
Visible Growth · Priority Shop Detail Page
Commercial theme pages retain transactional keyword ownership; guides own definitions, comparisons and educational intent. That separation is central to the recovery strategy.
What Changed
URL
Existing Ranking URLs Preserved
INDEX
Indexability + Canonical Rules Corrected
TAXONOMY
Inventory-Aware Page Ownership
GUIDES
Commercial vs Informational Intent Separated
The programme deliberately avoided mass URL creation and mass metadata rewrites. New search surfaces were gated by actual inventory, current rankings and intent fit.
Starting Point
Gunmaya already had live area, theme and shop-detail URLs with organic visibility. That made aggressive URL replacement or mass metadata rewrites more dangerous than helpful.
The recovery work identified indexability mismatches, host and legacy-URL consolidation needs, duplicated inventory-count logic, thin zero-inventory routes, title-template issues and unclear ownership between commercial marketplace pages and future editorial guides.
Recovery Strategy
The programme used strict change control so that pages with existing visibility were optimised in place rather than casually migrated.
Content System
Theme pages continued to own commercial discovery terms, while guides were assigned definitions, differences and educational questions such as Swedish massage meaning, one-person shop terminology and Lomi Lomi course explanations.
The latest GSC Insights view showed new guide URLs already producing clicks, including 18 clicks for the Swedish-massage meaning guide and 17 clicks for the one-person-shop meaning guide.
Outcome
The latest 28-day Search Console view recorded 274 clicks, 4.11K impressions, 6.7% CTR and a 14.3 average position. GSC Insights reported clicks up 81% and impressions up 144%.
Across the latest three-month view, Gunmaya generated 664 clicks and 7.28K impressions. The most recent 28 days account for roughly 41% of those clicks and 56% of those impressions, showing that the latest period is contributing disproportionately to the wider three-month total.
GA4 recorded 1K Organic Search sessions over the latest 90-day view, up 149%, alongside 1.1K active users, 2.7K total sessions and 25K events. South Korea remained the dominant audience with 864 active users.
Work / Opportunities
I’m open to remote contract, consulting and growth projects where SEO, content and AI discovery need to produce measurable outcomes.
