Case Study · South City Hospital
South City Hospital required a search system that could support a large mix of specialties, services, doctor profiles and patient questions without fragmenting authority across the site.
Selected Outcomes
40.5K
Google Search Clicks · Aug 2026
522K
Search Impressions · Aug 2026
3,900
Total Ranking Keywords · May 2026
700
Doctor-Related Keywords in Top Search · Aug 2026
8,801
Google Business Profile Calls · Jul 2026
46K+
Monthly Organic Traffic · May 2026
Evidence Digest
The South City page now combines the strongest historical campaign outcomes with the latest available August 2026 maintenance evidence, keeping the reporting periods clearly labelled.
Google Search Console · August 2026
40.5K
Google Search Clicks
522K
Search Impressions
7.4
Average Position
This is a current-period Search Console snapshot and is kept separate from the earlier 11-month campaign totals.
Doctor Search Visibility · August 2026
700
Doctor-Related Keywords in Top Google Search
3,900
Total Ranking Keywords · May 2026 Campaign High
The August maintenance report states that roughly 700 doctor-related keywords were in top Google search. The 3,900 figure is the earlier total-keyword campaign high and represents a different measurement.
Google Business Profile · July 2026
17,790
GBP Interactions
8,801
Calls
Calls are reported as Google Business Profile interactions, not as confirmed appointments or revenue.
Challenge
Patients could arrive through specialty searches, doctor-name searches, symptoms, procedures and informational questions. The site needed an architecture that helped each of those journeys reinforce the others.
Strategy
The programme treated specialties, doctor profiles and supporting content as one search ecosystem rather than isolated pages.
Execution
Instead of relying on one-off optimisations, page templates, keyword mapping and content briefs were designed to repeat across specialties and doctors while preserving unique intent.
That gave the hospital a way to expand search coverage without losing the connection between clinical services, medical experts and patient demand.
Outcome
The campaign reached 3,900 total ranking keywords, 46K+ monthly organic traffic and 194 doctor profiles in Google’s Top 10 by May 2026. More recent maintenance reporting shows 40.5K Google Search clicks and 522K impressions in August 2026, while doctor-related search coverage was maintained across roughly 700 keywords in top Google results.
Local discovery also remained commercially meaningful: the July 2026 Google Business Profile report recorded 17,790 interactions and 8,801 calls. The strongest result is the durable search system connecting specialties, doctor discovery, organic search and local patient actions.
Work / Opportunities
I’m open to remote contract, consulting and growth projects where SEO, content and AI discovery need to produce measurable outcomes.
