Case Study · Amaan Capital
Amaan Capital needed more than conventional ranking improvements. The opportunity was to expand its organic footprint while making the brand, services and financial topics easier for generative search systems to understand and cite.
Selected Outcomes
0 → 22
AI Visibility Score
0 → 9
Pages Cited by Generative Search
+157%
Organic Keywords
21 → 54
Organic Keywords
+350%
Estimated Organic Traffic
10 → 45
Estimated Organic Traffic
Evidence Digest
The report pairs a March baseline with August 2026 evidence so the GEO and SEO gains can be checked against the underlying Semrush and Search Console screenshots.
Semrush Domain Overview · Mar → Aug 2026
0 → 22
AI Visibility Score
0 → 10
AI Mentions
0 → 9
AI-Cited Pages
21 → 54
Organic Keywords
The same source view also shows estimated organic traffic moving from 10 to 45, referring domains from 117 to 183 and backlinks from 309 to 433.
Semrush AI Search · Aug 2026
22
AI Visibility
10
Domain-Level Mentions
9
AI-Cited Pages
4
Tracked AI Platforms
The report records presence across ChatGPT, Google AI Overview, Google AI Mode and Gemini. Platform-level figures are kept separate from the domain-level headline metric.
Google Search Console · Six-Month View
+157%
Organic Keyword Expansion · Semrush
+350%
Estimated Organic Traffic Growth · Semrush
Search Console is presented as first-party verification, while keyword and traffic-growth percentages are explicitly attributed to Semrush.
Starting Point
The site had important commercial propositions across PSX, PMEX and gold-related products, but search coverage was thin and generative platforms had almost no measurable reason to surface or cite the brand.
That made the project both an SEO problem and an entity-and-information problem.
Strategy
The programme mapped commercial and informational intent across the core financial products, then improved the way those topics were expressed, linked and structured on-site.
Execution
Page targeting was tightened, supporting content was aligned to search demand, and important concepts were expressed with more explicit context. The work also reduced ambiguity between closely related financial topics and strengthened internal pathways between them.
Instead of treating GEO as a separate content layer, the same improvements that made pages clearer for users and search engines were used to improve generative discoverability.
Outcome
Amaan moved from no measurable AI visibility to a score of 22, with nine pages cited by generative search. At the same time, organic keyword coverage increased from 21 to 54 and estimated organic traffic rose from 10 to 45.
The result showed that conventional SEO and generative visibility did not need competing strategies; they benefited from the same clearer information architecture and stronger topical signals.
Work / Opportunities
I’m open to remote contract, consulting and growth projects where SEO, content and AI discovery need to produce measurable outcomes.
